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Smartphone outdoor displays – A special way to draw customer attention


We design poster stands in the form of a smartphone for the Northern German energy and telecommunications company EWE AG. Visual appearance is everything at the point of sale. When the display designers from Cologne visited the customer on site, the Northern German sales team voiced its request for an unusual poster stand.

In addition to unique design, the company wanted the marketing content to be quickly and easily exchangeable. The idea for the smartphone design had come up a while back, but the customer had not yet found a partner for high-quality realisation.
Following the specifications of EWE AG, marketing-displays created a design sketch in a first step and came up with the first prototype for the new display a short time later. After a few final optimisations, the smartphone displays were produced for outdoor use and shipped at the end of September.

The unusual display relied on aluminium, steel and polycarbonate materials. The heat-resistant protective films are secured with special magnetic tapes.
The casters mounted on the sides of the base plate ensure mobility on site. The EWE smartphone display can easily be moved by one person.
Further information on individual and customer-specific projects can be found here.


Tel.: +49 (0) 221 - 95 94 02-0
Fax: +49 (0) 221 - 95 94 02-8


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marketing-displays GmbH & Co. KG
Donatusstr. 22
D-50767 Köln