Presentation display
The successful cooperation of Gigaset and Vodafone required the quick design, production and delivery of a presentation display that had to optimally reflect the Gigaset CI and present the innovative smart-home products for effective marketing.
Gigaset Communications GmbH is a European market leader in DECT telephones and among the world's most important manufacturers of wireless phones. The Düsseldorf-based company needed 250 POS displays for a presentation of its “Intelligent Living” cooperation with Vodafone.
Scope of tasks: Our task was to create a display that would meet the following three requirements at a specific maximum POS placement:
- Product presentation for “Intelligent Living” products
- Literature display for information material
- Targeted appeal with CI display
Objective: An interactive product!
We were charged with quickly creating a display for the attention-getting presentation of Gigaset products that would offer customers a haptic experience. Touching was to be expressly invited: Customers were to pick up the Gigaset products to experience their high-value “made in Germany” quality first-hand.
Implementation: Highest “Made in Germany” quality – including the display!
At the customer's request, we created a design sketch in close consultation, followed by a prototype. To match the customer's CI, we used materials such as aluminium, steel and acrylic. As a special feature, the products are attached to the display at the designated site with magnets.
Once Gigaset had approved the design, we manufactured 250 display units.
Every step described above, from design to shipping, took place at our headquarters in Cologne, making sure that the Gigaset display was of the highest “Made in Germany” quality!
